Wednesday 15 May 2013

It's not solid gold every day...

Sorry for the temporary lapse in coverage.  You've got me filling in for today.  Hardly the quality stuff you're used to, but whatever.

I wanted to revisit something from an earlier post about attending networking meetings.  Here's my experience:

A few years ago, I was encouraged to go to local business meetings, breakfasts, lunch groups, etc. And they all - yes, all! - had the following composition:

- Attorneys
- Real estate agents
- Insurance salespeople
- Mortgage brokers
- Random chick selling gift baskets

Nothing else.  They were pathetic gatherings where people whose businesses relied upon sales handed out business cards to each other.  Look at who your fellow bottom feeders are.

You would be very wise to note that attorneys like me were at those groups - our business relies upon sales too.  There were often multiple attorneys, multiple bankers, multiple insurance hawkers, all trying desperately to get new business, looking for "leads", all handing out the same old cards, scrambling for scraps and clutching at straws.

If you're not a salesperson, you will not be a successful lawyer. If you're uncomfortable shaking hands and schmoozing and networking and spending half your life working the room in sleazy gatherings, you will not be a good lawyer. Law is not about law. Nothing that makes you a successful lawyer is learned in law school.  You would be better off spending three years slutting around on a used car lot, because that's how you learn how to snare people into deals they don't need for prices they can't afford.

You could be the smartest person who ever lived, with a brilliant legal mind and superlative writing skills. But unless you can dance the salesperson dance better than a disgusting car salesman, you're going to be the poorest lawyer who ever lived.

Sales.  That's today's law. But not even classy sales. In my opinion, it's below used car sales.  At least with a used car, you have some value for what you've bought, and you can always sell the beater to regain some of your losses.  With legal services, the client has nothing of value at the end.

Kind of sounds like law school, no?  The dupes are left holding the bag with no tangible asset that can be resold?  Just like a JD?

Always Be Closing.

(And for the best Glengarry Glen Ross reference ever, see this classic post from Prof. Campos.  That guy could write!)

Now I'll tapdance back off the stage, cane in hands, tipping the top hat.  Back to the professionals tomorrow...

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